Build Your Business With a Book
The non-fiction acim is aimed at a defined targeted market and usually is bought as a time saving way to learn or understand a particular skill or idea. People esteem books and hold considerable respect for a nonfiction book. What better way to promote your company, product or service than to give-away a nonfiction book that contains helpful information to your customers?
Have you ever walked through a department store and seen a point-of-sale promotion offering customers a free make-up guide book with each purchase of Carolyn’s Cosmetics?
Have you walked by the kitchenware counter and noticed a special offer of a complementary recipe book with the purchase of a fry pan?
Can you remember watching a TV commercial featuring a glossy book with one hundred great holiday destinations, on offer to anyone who responds to the travel agent’s ad?
Value adding boosts sales. Information in congruence to the interests of your customers makes an ideal addition to the perceived value of your product or service. Business and books have a long and healthy relationship, not only in adding perceived value for retail merchandising; but in multiple aspects of marketing and business communication.
Send Your Message to the World
Imagine if you had the power to engage the attention of people around the globe. Hundreds, if not thousands, of people reading your story and learning your insights. Imagine them sharing in your aspirations, challenges and business building journey. You might share practical and implementable ideas you have learned from your experience. Your book could be the catalyst for changing lives.
You may never have an opportunity to speak to masses of people personally; however, your book can do it for you. Your book will live on for years and continue to earn you trust and significance in the minds of readers, wherever they are. With the technology available today, you can easily outsource a book producing service to create your book at reasonable cost.
Think about the last non-fiction book you read and consider your answers to these questions:
*Was the book written by someone you have never met?
*What was the author able to convey something beneficial to you?
* Did the book contain a good and memorable story?
*Did you learn something new?
*Was something you already knew reinforced?
*Did the author offer some ‘after reading the book’ service?
* Did you lend or recommend the book to others?
* Do you feel trust and respect for the author and the book?
Possibly the book sold you on a new idea, informed you or sharpened your knowledge, or mentored you in a new method or system. Many business books not only present business principles they also tell the author’s story or the tale of their company’s rise from a little, insignificant battler to a significant corporate.
People love to read true stories; they contain the potential to win the reader’s trust. By the time you read the book, you respect the company as a leader in their field and you hold the author in high esteem. Not only will readers be willing to buy from the author, they will also advocate them to friends and associates. At least that is the author’s intent in publishing the book. Mostly it works a treat.
For marketing effectiveness, nothing adds more kudos, prestige and significance than a well told story. I recently read a book in which the author was able to share her ideas and knowledge clearly and coherently. By the time I had finished reading her book, I was enthusiastic about buying her products and engaging her as a consultant. The last two pages of the book explained how I can go about doing that and offered a generous readers’ discount. I did what she asked.