Ways to Use Email Automation to Sell More Books

The average author, practicing the craft known as acim is a very intense activity. As a professional, your typical day likely involves settling into a quiet workspace with a steaming cup of your favorite brew while pondering where go next with your thought process or story development.

Occasionally, you may come out of silent contemplation to type away furiously as you try to transfer your thoughts to paper as quickly as they form in your mind.

If this sounds familiar, you’re not alone. It takes a lot of time and effort to create something you can be proud of and that people actually want to read.

However the journey doesn’t end there. As grueling as producing each manuscript is, for many wordsmiths, it’s the act of selling their books that is even more exhausting an experience. Doing on and offline book tours, making titles available on Kindle, Kobo and Nook or setting up print-on-demand services like CreateSpace and Lulu can become overwhelming.

Depending on your skill-set and current visibility, you can put in hours, days and weeks of focused effort that lead to little or no sales results.

But, what if I told you that you could actually do less marketing work and potentially earn more money from your book sales?

It’s hard to believe, but many self-published authors are doing exactly that every day. Sometimes all it takes in order to achieve incredible success is to get out of your own way.

Email automation, also known as email marketing, can dramatically enhance and transform the way you sell your books and look at marketing forever.

Why is Selling Books So Difficult?

You’re in the business of writing and selling books so that you can earn substantially, or at the very least create a small reliable stream of income.

The sad truth however, is that most self-published authors struggle to make more than a paltry sum from their efforts each year.

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